Integrated services in marketing consultancy
The integrated services in marketing consultancy have become a fundamental necessity for  the companies that want a complete reconfiguration of their marketing-sales system.

In the context of the new game rules adopted by most activity branches, the marketing and the intuitive systems of sales and distribution have become important factors of vulnerability for the companies facing the competition and important generators of losses and reduced profitability.

The intensification of the competition and the reduction of the profit limit lead to a   market which is more and more disputed between the multiple competitors. The experience of the last ten years has proved without any query that the only way to win the market is by using strong market principles: good management, creative marketing, efficient sales and profitable systems of distribution.

The market research. Analysis and diagnostic
A solid and functional internal structure, able to sustain the precise implementation of different  management and marketing programs represents the premise of all the companies to reach the goals of balance and accession.
The second step is to possess an immediate knowledge of the market reality, the buyers, the competition and even of the reality of your own brand. The substantiation of any market policy, marketing or distribution cannot be done without an objective and  precise knowledge of the realities above.

In the context of a tough competition on the distributors market, the identification and configuration of the most proper sales and distribution systems are essential activities to  ensure the sales and profitability of the production companies, and of those from the distribution branch also.

Conceiving the strategies
The second step consists in working out the strategies able to ensure the functionality and the efficiency of the previous configured systems. The configuration of the market strategy by knowing in detail the shopping behavior specific for every market category and concerning each line of products, the positions held by each brand is a fundamental necessity to consolidate the position on the market or to focus the efforts and budgets on certain markets and products. Devising a substantiated market strategy allows the company an efficient quantification and supervision of the management and  marketing resources. Devising a coherent Marketing Plan, in conformity with the pursued realities and goals, represents the premise to ensure the efficiency of the allocated resources expenses.

But the market and marketing strategies are tightly inter-related to the distribution strategy. The precise determination of the distributors qualification criteria, of the discount policy and the support systems, of the quantitative and qualitative targets, of the channel types and reporting systems represent essential conditions for a certain, efficient and profitable sale of the company’s products.

In order to safely achieve this last goal, one must ensure the functionality of the sales department . But its configuration can be done only by the veterans with lots of years of experience in the field of sales. 

The implementation of the strategies
The last stage of a complete reconfiguration of the marketing-sales systems consists in the implementation of the proposed strategies. This is the real challenge of a consultancy company, but at the same time it is the real test to prove the expertise.
The implementation of the strategies supposes the implementation of The Marketing Plan, the reconfiguration of the marketing-sales departments and their orientation towards performance, the implementation of the distribution strategy and the representing of the client company’s interests in relations to the distribution networks.

Delivering integrated services in marketing consultancy is an honor,  but it is also a challenge. And it is the privilege of the companies with many years of experience.